This project involved a full redesign of an existing product label with the goal of elevating brand identity, improving shelf presence, and enhancing user engagement. After researching the the Stella Rosa brand, I came across these new and exciting flavors and identified areas where the visual language felt outdated or lacked impact towards a younger audience.

The redesign included updating illustrations and visuals to match flavor profiles, as well as marketing the brand to a younger audience through the use of bright color and eye catching visuals.