This promotional booklet was created for a regional rodeo event, designed to capture the energy, tradition, and community spirit that define the rodeo experience. My goal was to create a piece that not only informed the reader about events taking place but also immersed readers in the historical and cultural atmosphere of the event. I did this through the use of two booklets, one side detailing the events of the present day rodeo and the other telling the story and origin of rodeo as a whole. The whole booklet folds in on itself to create a pocket sized print promotion.

The visuals were created through the use of historical photos and a lack of color on one side and a more modern color palate on the other. The typography throughout is bold to help convey the modern feeling of present day rodeo sports. This project challenged me to blend storytelling with function, creating a print piece that feels collectible while effectively serving the promotional needs of the event.